Subject: SEO Report May 2026

Hello everyone,

Here is our SEO report for May 2026 (https://dashboard.tomassous.com/dr-cinik/may-2026).

May was a stabilization month overall: the core markets held roughly flat, Italy rebounded strongly, and positions held through a turbulent Google core update. But there is an important issue to flag first, because it is already pulling our priority keywords back down.

🚨 **Facebook Ads issue has restarted (since May 31)**

The exact problem we identified and resolved on May 5 is back. Around **May 30 to 31**, the Facebook campaign ("allworld") was re-enabled and is again sending unqualified traffic straight to our indexed homepage: roughly **200+ sessions per day**, mostly from **Sub Saharan Africa and Bangladesh**, with an **84% bounce rate** and an average of only **13 seconds on the page**.

This is already hurting us, and **our priority keywords are dropping again**. On "hair transplant turkey" the homepage had recovered to around **#9 to #11** during the clean window in mid May (campaign off), then **destabilised the moment the campaign came back on May 31**. As a reminder, Google's **NavBoost** system re-ranks pages on real user behaviour regardless of traffic source, so a flood of low quality visits on the homepage directly drags the ranking down.

Important nuance: **it is not the whole campaign**. Only the broad **ad set targeting Africa and Bangladesh on Facebook** is toxic (**about 1,600 sessions for close to zero qualified leads**). The Instagram and UK/US ad sets are fine and convert well, they can keep running.

**What we need: pause, or repoint to a dedicated non indexed landing page, the Facebook ad set targeting Africa and Bangladesh.** As agreed in May, no paid campaign should point to the indexed pages of the website.

Campaign "allworld" (Meta ID 120236222283290455), breakdown by ad set (May 30 to June 7):

| Ad set (Meta ID) | Placement | Targeting | Sessions | Bounce rate | Avg time on page | Qualified leads | Action |
| --- | --- | --- | --- | --- | --- | --- | --- |
| 120243321702420455 | Facebook | Africa / Bangladesh | 1,647 | 84% | 13s | ~0 | 🔴 Pause / redirect |
| 120236222283300455 | Instagram | UK / US / Canada | 33 | 67% | 79s | 4 | ✅ Keep |
| 120239294708940455 | Facebook + Instagram | UK | 23 | 78% | 17s | 2 | ✅ Keep |
| 120239302831020455 | Facebook + Instagram | US | 7 | 85% | 7s | 1 | ✅ Keep |

The single toxic ad set is the first one. The Instagram and UK/US ad sets are clean and can keep running.

**The cleanest way forward: duplicate our existing SEA landing page as a dedicated, non indexed landing page for the Meta Ads campaigns.** This fully isolates the paid traffic from the indexed SEO pages, so it can no longer affect our rankings, and it usually **improves the campaigns' own results**, because a dedicated conversion focused page converts better than the homepage. Even the campaigns that perform well today can be pointed to it, there is **only upside: better SEO protection and better paid performance at the same time**.

📊 **Leads**

**381 SEO leads · 7 LLM leads · 388 total**

|  | May 2026 | Apr 2026 | Change | May 2025 | YoY |
| --- | --- | --- | --- | --- | --- |
| 🇬🇧 English | 203 | 210 | -3.3% | 344 | -41.0% |
| 🇫🇷 French | 34 | 42 | -19.0% | 63 | -46.0% |
| 🇮🇹 Italian | 39 | 20 | +95.0% | 62 | -37.1% |
| 🏴 London | 11 | 19 | -42.1% | 0 | New |
| **Total SEO** | **381** | **399** | **-4.5%** | **627** | **-39.2%** |

**Italy is the headline: leads nearly doubled (+95%)** after several soft months. English held within a few points, and the **core four markets together are essentially flat versus April (-1.4%)**. London eased back on a small base after its strong April.

📍 **Positions**

These are average monthly positions across the geographic zones we track.

🇬🇧 **English — dedicated pages strong, homepage holding through the recovery**

| Keyword | May | Apr |
| --- | --- | --- |
| **beard transplant turkey** | #1 | #1 |
| **dhi hair transplant in turkey** | #2 | #2 |
| **hair transplant for women turkey** | #3 | #3 |
| **hair transplant cost turkey** | #8 | #8 |
| **hair transplant turkey** | #9 | #8 |
| fue hair transplant in turkey | #14 | #14 |

The homepage keyword "hair transplant turkey" is stable at #9 as the NavBoost recovery progresses. Every dedicated page held its position.

🇫🇷 **French — main keywords hold their ground**

| Keyword | May | Apr |
| --- | --- | --- |
| **greffe de cheveux fue turquie** (FUE hair transplant Turkey) | #1 | #1 |
| **greffe de cheveux dhi turquie** (DHI hair transplant Turkey) | #2 | #2 |
| **greffe de cheveux turquie** (Hair transplant Turkey) | #5 | #5 |
| greffe de barbe turquie (Beard transplant Turkey) | #9 | #9 |
| greffe de cheveux turquie prix (Hair transplant Turkey price) | #12 | #12 |

🇮🇹 **Italian — strong across the board, the rebound shows here**

| Keyword | May | Apr |
| --- | --- | --- |
| **trapianto capelli dhi turchia** (DHI hair transplant Turkey) | #1 | #1 |
| **trapianto di capelli dhi istanbul** (DHI hair transplant Istanbul) | #1 | #1 |
| **trapianto barba turchia** (Beard transplant Turkey) | #2 | #2 |
| trapianto capelli dhi (DHI hair transplant) | #4 | #4 |
| **trapianto capelli turchia** (Hair transplant Turkey) | #6 | #5 |
| prp capelli turchia (PRP hair Turkey) | #7 | #7 |

🇺🇸 **United States — all tracked keywords in the top 10**

| Keyword | May | Apr |
| --- | --- | --- |
| beard transplant turkey | #3 | #4 |
| dhi hair transplant turkey | #3 | #2 |
| best hair transplant in turkey | #10 | #4 |

🇹🇷 **Turkish — steady**

| Keyword | May | Apr |
| --- | --- | --- |
| istanbul saç ekimi (Istanbul hair transplant) | #7 | #7 |

🇷🇸 🇭🇷 Serbian and Croatian remain very strong, with the large majority of tracked keywords at #1.

🌐 **Traffic**

**35,317 clicks total (-2.3% vs April)**, with average position steady at **#10.0**. Organic sessions by market:

|  | May 2026 | Change |
| --- | --- | --- |
| 🇬🇧 English | 12,358 | -9.8% |
| 🇫🇷 French | 9,349 | +6.7% |
| 🇮🇹 Italian | 7,024 | +2.5% |
| 🇺🇸 US | 2,859 | -7.6% |
| 🇹🇷 Turkish | 2,151 | -8.0% |
| 🇷🇸 Serbian | 298 | +7.6% |
| 🏴 London | 249 | -1.2% |
| 🇭🇷 Croatian | 218 | +37.1% |

French and Italian both grew their organic sessions this month, which lines up with the Italian lead rebound.

🤖 **LLM Traffic**

**298 sessions (-25.9%), 7 leads at a 2.35% conversion rate**, still far above the SEO average. ChatGPT remains the main driver.

| Source | Sessions | Leads | Conv. Rate |
| --- | --- | --- | --- |
| ChatGPT | 200 | 5 | 2.5% |
| Perplexity | 40 | 0 | - |
| Gemini | 29 | 0 | - |
| Claude | 20 | 0 | - |
| Copilot | 9 | 2 | 22.2% |
| **Total** | **298** | **7** | **2.35%** |

✍️ **Content, PR & Links**

- Blog content for May published across all markets.
- Link building continued as planned. Full detail is in the dashboard.

🏆 **Competitor Link Building**

Newly published links detected in May (editorial only, after filtering out PBN and spam networks):

| Clinic | Links | Avg DR | Top placements |
| --- | --- | --- | --- |
| **Dr. Cinik** | 18 | 46 | FinancialContent (DR82), IssueWire (DR75), Index.hr (DR74) |
| Cosmedica | 39 | 59 | YouTube (DR99), 20 Minutes FR (DR86), Presseportal DE (DR85) |
| Dr. Serkan Aygin | 32 | 55 | Business Insider (DR92), ProvenExpert (DR91), Vocal (DR82) |
| Smile Hair Clinic | 18 | 80 | GlobeNewswire (DR91), Ouest-France (DR90), Gulf News (DR85) |
| Vera Clinic | 18 | 61 | Baltimore Sun (DR86), EIN News (DR84), IPS News (DR78) |
| Clinicana | 4 | 53 | iPrima CZ (DR79), Andalucía Información (DR71) |

Cosmedica was the most active this month on volume, while Smile Hair holds the highest average authority. We continue to prioritise quality over volume.

📰 **SEO News**

- **May 2026 Core Update (May 21 to June 2).** Google's second core update of the year, a roughly 12-day rollout that Google described as a regular update to better surface relevant, satisfying content. Our positions held: dedicated pages stayed strong and the homepage held #9 rather than dropping further.
- **Two heavy volatility weekends (May 23 and May 30).** Tracking tools recorded two distinct spikes during the rollout, the second even stronger than the first. We saw the expected fluctuations but no catastrophic shifts.
- **Fastest cadence yet.** Only about six weeks separated the March and May core updates, versus the usual three to four months. A faster pace rewards consistent, genuine authority signals, which is exactly where our EN authority and digital PR push is aimed.

Best regards,

Tom